Online video ak\u0131\u015f hizmetleri kullan\u0131c\u0131n\u0131n izleme al\u0131\u015fkanl\u0131\u011f\u0131n\u0131 de\u011fi\u015ftirdi. Yay\u0131nlanan bir rapora g\u00f6re art\u0131k kullan\u0131c\u0131lar dijital mecralar\u0131 daha \u00e7ok tercih ediyor.<\/p>\n
S\u00fcrekli b\u00fcy\u00fcyen dijital ak\u0131\u015f hizmetleri, kullan\u0131c\u0131lar\u0131n izleme al\u0131\u015fkanl\u0131klar\u0131n\u0131 de\u011fi\u015ftirdi.\u00d6zellikle Netflix ve Disney+ gibi hizmetler geleneksel televizyon izlenmelerini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde d\u00fc\u015f\u00fcrd\u00fc.<\/p>\n
Bir piyasa \u00f6l\u00e7\u00fcm firmas\u0131 olan Nielsen, sundu\u011fu raporda Temmuz ay\u0131nda geleneksel kablolu TV izleyicilerinin ilk defa dijital pazarda geride kald\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n
\u0130zleyiciler, temmuz ay\u0131 boyunca ortalama 190.9 milyar dakika izledi. Bu rakam 2020 pandemisindeki yasaklarda bile ortalama 169.9 milyar dakika seviyesindeydi. Rapora g\u00f6re TV kullan\u0131m\u0131 \u00f6nceki y\u0131llarla neredeyse ayn\u0131. Rapora g\u00f6re art\u0131k insanlar TV yerine dijital platformlarda daha fazla vakit ge\u00e7iriyor.<\/p>\n
Analistlere g\u00f6re Temmuz ay\u0131nda ger\u00e7ekle\u015fen bu art\u0131\u015f\u0131n\u0131n sebebi Netflix’in ay i\u00e7erisinde yay\u0131nlad\u0131\u011f\u0131 i\u00e7erikler. Netflix, Temmuz ay\u0131 i\u00e7erisinde Stranger Things, Virgin River ve The Umbrella Academy ve The Gray Man gibi i\u00e7erikleri \u00e7\u0131kard\u0131.<\/p>\n
Bunun d\u0131\u015f\u0131nda Netflix’in rakipleri Hulu ve Amazon Prime’\u0131n kullan\u0131c\u0131lar\u0131 da artt\u0131. Toplamda dijital platformlar y\u00fczde 34.8, kablolu TV ise 34.4 oran\u0131na eri\u015fti.<\/p>\n","protected":false},"excerpt":{"rendered":"
Online video ak\u0131\u015f hizmetleri kullan\u0131c\u0131n\u0131n izleme al\u0131\u015fkanl\u0131\u011f\u0131n\u0131 de\u011fi\u015ftirdi. Yay\u0131nlanan bir rapora g\u00f6re art\u0131k kullan\u0131c\u0131lar dijital mecralar\u0131 daha \u00e7ok tercih ediyor.<\/p>\n","protected":false},"author":2,"featured_media":1151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem"],"views":835,"_links":{"self":[{"href":"https:\/\/digitalmecra.com\/index.php\/wp-json\/wp\/v2\/posts\/1150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalmecra.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalmecra.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalmecra.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalmecra.com\/index.php\/wp-json\/wp\/v2\/comments?post=1150"}],"version-history":[{"count":3,"href":"https:\/\/digitalmecra.com\/index.php\/wp-json\/wp\/v2\/posts\/1150\/revisions"}],"predecessor-version":[{"id":1407,"href":"https:\/\/digitalmecra.com\/index.php\/wp-json\/wp\/v2\/posts\/1150\/revisions\/1407"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalmecra.com\/index.php\/wp-json\/wp\/v2\/media\/1151"}],"wp:attachment":[{"href":"https:\/\/digitalmecra.com\/index.php\/wp-json\/wp\/v2\/media?parent=1150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalmecra.com\/index.php\/wp-json\/wp\/v2\/categories?post=1150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalmecra.com\/index.php\/wp-json\/wp\/v2\/tags?post=1150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}